Advertising: 50 Real-life Projects Uncovered (Design Secrets)
Lisa Hickey opened Velocity, a Boston-based advertising agency, in 1999. Her past agency experience includes VP/Associate Creative Director posts at Arnold Worldwide, Creative Director positions at Heater Advertising and Holland Mark, and Art Director at Hill Holiday. She did the advertising that launched Lotus Notes - and just months after the campaign ran - Lotus was sold to IBM for an astounding $3.5 billion dollars. She has also worked on national branding campaigns for a diverse range of clients including McDonalds, Fidelity, Reebok, The Yellow Pages, and Polaroid. Lisa has won a host of national and international awards including Cannes and Clio. She has also taught advertising and graphic design at the Mass College of Art for the past 15 years.
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