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Conscientious Objectives: Designing for an Ethical Message



By: Yolanda Zappaterra(Author) John L. Cranmer(Author)

Language: English

Genre: Art, Architecture & Photography

Publisher: Rotovision (30 Jan. 2004)

Format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

The original title of the book: Conscientious Objectives: Designing for an Ethical Message

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In a marketplace where powerful international organizations and global corporations are under increasing pressure to appear conscientious about ethical issues in their production and distribution, this title should equip designers with the means to reflect this through brand and design. Through professional advice and in-depth case studies, this book informs designers how to find the work; how to introduce the client to the issues; and how to develop projects that are commercially viable and socially responsible.

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  • By Paul Murphy on 28 January 2013

    Sadly overlooked but fascinating overview of the role of social conscience in print and graphic design. A must read for students and designers who care about the consequences of what they do.

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